Digital Marketing Executive Manager

Job Description:

• Develop and manage digital marketing campaign
• Oversee a social media strategy
• Manage and maintain the company website
• Write and optimize content for the website and social networking accounts such as Facebook, LinkedIn and Twitter
• Track and analyse website traffic flow and provide regular internal reports
• Attain key performance indicator such as reducing the website bounce rate, increasing dwell time or improving conversion
• Continually work on SEO (Search Engine Optimization) of the website
• Fil any errors or bugs in online content
• Edit and post videos, podcasts and audio content to online sites
• Arrange webinar and webcasts
• Create online banner adverts and oversee pay per click (PPC) ad management
• Write copy for email marketing campaign
• Identity new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mob marketing
• Work on printed material to supplement online products
• Attend product launches and networking events

Skills:

• Editing and writing skills: You need to devise and edit content for various digital platform. Writing blog posts may well be an integral part of the job
• Speaking skills: These will mainly be deployed internally. You will need to be able explain coherently to others, who may not be familiar with the medium, how digital technologies work and what their marketing application is
• Video editing skills: Website and social media content will not just be text but frequently visual as well
• Web development skills: A digital marketing executive is not a software developer but you will need sound knowledge of HTML/JavaScript, strong knowledge of SEO (Search Engine Optimization) and advanced Word and Power point skills
• Project management skills: Digital marketing executives also need to be good at handling time-sensitive projects and working to deadlines

Email your CV to hr@nihva.com